'Love for the Motherland begins with family’—F. Bacon.
The most distinct feature of both ads is the fact that they don’t simply depict happy nuclear families, but, rather, emphasize genetic and historic continuity through multi-generational family “clans.”
Whether this country’s current pro-natalist experiment, in conjunction with the recent anti-alcohol and anti-smoking campaigns, achieves significant results remains to be seen. But for those concerned with the “Death of West,” some comfort can be found in the fact that what is taboo in western Europe and America is a national priority in the Motherland.
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